By Susan R. Schoenfeld, JD, L.L.M., CPA, MBA
As originally published in Talking Trends online magazine on November 5, 2024.
In this week's Private Wealth blog, we have a guest columnist, Susan R. Schoenfeld. She is a nationally recognized thought leader and advisor to ultra-affluent families, specializing in legacy, governance, and leadership succession. Susan will be our keynote speaker at our upcoming private event, Fostering Connection, Unity, and a Legacy of Generational Wealth.
Open Communication is the Foundation of Generational Wealth
The main takeaway that I would like to leave with everyone is the importance of communicating with your family members about the important topics of your family's values, culture and legacy, and listening to your children and grandchildren communicating with you about their questions, concerns, and points of view.
My favorite quote on the topic of communication comes from George Bernard Shaw, who said that "The single biggest problem in communication is the illusion that it has taken place." Very often we think that we have communicated much more than we actually have, and sometimes we have communicated a whole lot less than we have. It is important to communicate thoughtfully and intentionally to avoid misunderstandings.
The Biggest Mistake Affluent Families Make
The biggest mistake that I see is when parents tell me, "my kids have no idea that we're wealthy." Well, you know what? There's a thing out there called the Internet. Your kids know how to use it. I had a client who told me that her daughter Zillow'd their house, and then she also looked up the house of one of her private school schoolmates, and found out that her friend's home was a lot more valuable. I responded that this was an opportunity for a teachable moment.
3 Essential Keys to Raising Kids in an Atmosphere of Wealth
My three keys to raising kids in an atmosphere of wealth are number one, Start While Young. It is important to be consistent throughout your child's lifetime in the messages you share, and it is never too early to start building that culture of age-appropriate communication.
Number two is Model the Behavior you want them to emulate, because kids will pay attention to what you do far more than they ever will to what you say.
And my third key to raising kids in an atmosphere of wealth is to Find Teachable Moments. And the hint there is that teachable moments always come up at the most inconvenient times, so be ready when they occur.
Could This Event Be for You?
This private event is designed exclusively for HORAN Wealth clients committed to shaping a meaningful and lasting legacy. If you are interested in attending, please contact your advisor or email us at PrivateWealth@horanwealth.com.
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