Insights

If Santa Claus should fail to call, Bears may come to Broad and Wall

By: David I. Templeton, CFA, Principal & Chief Investment Officer

Santa Claus

Author: David I. Templeton, CFA, Principal and Portfolio Manager

It is that time of year that the old maxim stated in the title receives a great deal of focus and attention. The title references the Santa Claus Rally (SCR) which pertains to the S&P 500 Index's performance in the last five trading days of the year and the first two days in the following new year. For this trading year, the first day of the Santa Claus Rally period is December 24 and runs through January 5. The Santa Claus indicator was first defined in the Stock Trader's Almanac by Yale Hirsch in the early 1970's.

Since 1950 there have been sixteen negative returning Santa Claus Rally periods. As the below chart shows, 2023 and 2024 were negative SCR periods, but there has not been a time where three consecutive negative periods occurred. 

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Santa Claus Rally table

The interest in the SCR is due to the market's tendency to fall into a bear market if the SCR period is negative. As noted at the Almanac Trader's blog and the below table, "Down SCRs were followed by flat years in 1994, 2005 and 2015, two nasty bear markets in 2000 and 2008, a mild bear that ended in February 2016 and the Tariff Tantrum early in 2025."

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S&P 500 returns following negative Santa Claus rally periods

Ending a year on a positive note and having the favorable return carry over into the entire month of January, the January Effect, has historically been a precursor to a favorable market for the entire new year.


HORAN Wealth, LLC is an SEC registered investment advisor. The information herein has been obtained from sources believed to be reliable, but we cannot assure its accuracy or completeness. Neither the information nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Any reference to past performance is not to be implied or construed as a guarantee of future results. Market conditions can vary widely over time and there is always the potential of losing money when investing in securities. HORAN Wealth and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. For further information about HORAN Wealth, LLC, please see our Client Relationship Summary at adviserinfo.sec.gov/firm/summary/333974.

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