A Confident Consumer

Insights | A Confident Consumer

Author: David Templeton, CFA, Principal and Portfolio Manager

The Conference Board's Tuesday report on consumer confidence suggests economic activity in this third quarter remains robust. The July consumer confidence index ticked slightly higher to 129.1 versus June's reading of 128.9. Lynn Franco, Senior Director of Economic Indicators at The Conference Board, noted in the report, "Consumers’ optimism about the short-term outlook didn’t waver, and they continued to expect that business conditions, jobs, and personal financial prospects will improve...Spending intentions picked up in July, with a larger percentage of consumers saying they planned to purchase homes, automobiles, and major appliances in the coming months..."

Conference Board July 2021 Consumer Confidence with CEO Confidence

Also included on the above chart is the Conference Board's latest CEO Confidence Measure which will be updated early next month. This data point is far above the level seen going into the pandemic last year.

The Conference Board's broader survey includes consumer responses to other categories. The below chart provides insight into consumers' attitudes towards the job market. Clearly, consumers believe the job market is strong as 54.9% responded that jobs were plentiful and only 10.5% responded with jobs hard to find. The consumers' viewpoint on jobs is similar to the business side. In the ISM Manufacturing PMI report earlier this month, respondents noted lack of labor as an issue in getting orders filled.

Conference Board July 2021 Jobs plentiful versus jobs hard to find

And lastly, given the high level of consumer confidence, another category surveyed is consumer views on the stock market. The stock market sentiment measures are contrarian ones and are most actionable at their extremes. The below chart shows the difference between consumers' responses to whether they expect stocks prices to be higher or lower in 12-months.A high percentage would be a negative data point as it would show extreme stock market optimism by individual consumers. The 10.4% reading is only slightly above the 8% average for this data point so neither extreme optimism or extreme pessimism.

Conference Board Consumer See higher versus lower Stock Prices July 2021

In conclusion, consumer confidence remains at a high level and this is a positive indicator of a potentially stronger economic environment in the second half of this year.

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