Insights

A Bullish Narrative for Stocks

By: David I. Templeton, CFA, Principal & Chief Investment Officer

Optimism

Author: David I. Templeton, CFA, Principal and Portfolio Manager

The theme of my Tuesday blog article was the fact investors have a high allocation to stocks relative to history and this could be a symptom that exacerbates a market pullback. Also, noted in the earlier post, the Conference Board's consumer survey noted a record percentage of respondents stated stocks would be higher over the course of the next 12-months. A conclusion in the earlier post, with sentiment measures being contrarian ones, and with high equity allocations, a pullback in stocks would not be a surprise. As is the case with a number of economic data points though, data reported for investors' exposure to stocks is mixed too.

In reviewing the fund and ETF flow data in the below chart with data provided by the Investment Company Institute (ICI), ETF issuance and mutual fund flows this year have seen U.S. equities take in $161.3 billion yet flows into fixed income investments over the same period total $503.9 billion. Just these two measures by themselves do not seem to indicate investors are favoring stocks over bonds.

Image
fund flows YTD through 12/13/2024

Looking at a little longer time frame of about two years, the below chart shows only $36.1 billion has flowed into U.S. equities compared to $663.4 billion flowing into bond investments. The upward trend on the domestic equity flows since October of 2023 signifies positive flows into stocks since that time.

Image
fund flows since 1/1/2023

The one asset class that has grown substantially since 2023 is money market assets. As seen in the below chart, at the beginning of 2023 assets in money market funds totaled a little more than $4.5 trillion and today total nearly $6.8 trillion. These cash funds can certainly serve as support for stocks when the equity market experiences a pullback as some of the cash may find its way into stocks.

Image
money fund assets as of 12 13 2024

And finally, it gets pointed out from time to time that the money market assets simply were flows out of the banks since they were paying such low rates of interest. This is partially true as the banks were slow to raise interest rates on deposits at a time the Fed was rapidly increasing the Fed Funds rate in 2022. However, as seen below, the out flows from banks reversed in the summer of 2023 and bank deposits have been increasing since that time while at the same time, money market inflows continue to rise. So, unlike the bearish data highlighted in the Tuesday post, as long as the economy continues to chart an expansionary path, stocks can continue to move higher, but not in a straight line. At the end of the day then, one might need to decide if the glass is half full or half empty as it relates to the equity market.

Image
Bank deposits 12 11 2024

HORAN Wealth, LLC is an SEC registered investment advisor. The information herein has been obtained from sources believed to be reliable, but we cannot assure its accuracy or completeness. Neither the information nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Any reference to past performance is not to be implied or construed as a guarantee of future results. Market conditions can vary widely over time and there is always the potential of losing money when investing in securities. HORAN Wealth and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. For further information about HORAN Wealth, LLC, please see our Client Relationship Summary at adviserinfo.sec.gov/firm/summary/333974.

Stay Informed. Stay Ahead.

Expand your financial knowledge with the latest insights on investing, private wealth, retirement, insurance, and business.

Why Most Estate Plans Fail—and How Legacy Planning Keeps Families Together

The Overlooked Shift in Wealthy FamiliesMore than 80% of wealthy families today are first…

Read More →

The Fed's Big Decision

After nine months of stale policy and murky economic reports, the Federal Reserve has resumed its rate cutting cycle.

Read More →

Summer 2025 Investor Letter

The long-forecasted recession predicted in recent years has not materialized and the resiliency of…

Read More →

The People Behind Your Plan

A team of specialized experts who guide you each step of the way.

“I love helping families navigate complexity, solve challenges together, and build a shared vision for the future.”

Andrea D. Costa, Esq.

Vice President, Wealth Strategy & Financial Planning

MEET ANDREA

“I absolutely love the trust we earn through the expertise and support of our team, guiding leaders to make well-informed strategic decisions.”

Michael D. Napier

Managing Partner, Wealth Advisor, Registered Principal

MEET MICHAEL

“Helping my clients navigate the complex financial world we live in and protecting their lifestyles is very personally rewarding.”

Mark A. Bennett

Principal & Portfolio Manager

MEET MARK

“Seeing the 'a-ha' moment in clients’ eyes as the years of planning have turned into the realization that they can live and prosper with spouses, family, and friends in the retirement they had hoped for and planned is beyond words.”

David Lohre, AIF®

Vice President, Wealth Advisor, Registered Representative

MEET DAVID

“I love creating tailored financial plans for clients, as it supports their goals and provides clarity for their future. It’s fulfilling to see clients gain confidence through a well-structured financial roadmap.”

Keith E. Prince, CFP®

Director of Financial Planning

MEET KEITH

“I find it incredibly rewarding to take the complexity of retirement plans off our clients’ shoulders so they can focus on growing their business, while helping their employee build a more secure future.”

Kelsey Contadino, CPFA™

Retirement Plan Advisor, Client Relationship Management

MEET KELSEY

Start Building Your Abundant Life Now